Stage Presentation Schedule
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Sun: 10:15 AM Mon: 9:00 AM Tues: 9:15 AM Tues: 3:15 PM Wed: 9:15 AM
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Sony @ NAB 2025: Creativity Connected
For any type of workflow, application, and budget, Sony has the right product, technology, and solution. Sony’s NAB 2025 booth is a one-stop resource to find everything you need to manage your productions, express your vision, transform your operations, and make the right connections for creative success. |
Sun: 1:00 PM
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A New Gameplan for Camera Coverage
The NFL’s biggest game requires even bigger camera coverage to deliver a “you are there” experience. The Sony team talks with FOX Sports’ Michael Davies and SVG’s Ken Kerschbaumer about what’s involved with Super Bowl planning and how the network combined Sony's Hawk-Eye Innovations‘ HawkREPLAY system with Sony’s HDC-P50A POV camera to give viewing audiences a unique perspective of Super Bowl LIX.
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Mon: 3:00 PM Tues: 11:00 AM
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When Game Day Lasts All Week
At the University of Texas, creating memorable fan engagement experiences is a total team effort. Professional and student shooters produce hundreds of hours of sports-related content each week – all on Sony imaging technology. Hear how it comes together from UT’s Caten Hyde and Matt Alvarado.
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Mon: 11:00 AM
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Virtual Production in Mainstream Applications
Join us as we explore how some of the top schools and entertainment companies are using cutting edge LED walls and virtual production. From training future workforces to reality television to bringing live entertainment to the next level, this panel will feature four of the top schools and entertainment giants to discuss their use of Virtual production in mainstream applications. Wayne Miller of Texas A&M University is using Virtual Production technology to elevate workforce training, Ken Nakada VP of Virtual Production at Amazon is using LED walls in reality TV, Joseph Solari of the WWE is using LED walls to enhance the spectacle of live entertainment, and Andre Vawdrey of NBC is using Virtual Production to change the world of creative sports storytelling.
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Mon: 1:00 PM
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VENICE in Live Production
Join us as we explore this year's most buzzed-about live events that used the Sony VENICE 2, including the Super Bowl Halftime Show and the Netflix Christmas Halftime Show, with the creatives who made them happen. This panel will discuss the look, workflow, and color pipeline for using cinema cameras in live production, and Director Sam Wrench will also discuss the look and workflow for using cinema cameras in taped multicam concerts including the Eras Tour.
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Mon: 2:15 PM
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Unscripted Speed: A+E 's Secret
Discover how A&E Factual Studios leans on Sony's Ci Media Cloud to get footage to editors quickly on unscripted projects.
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Sun: 10:45 AM
Sun: 5:15 PM Mon: 4:00 PM Tues: 1:00 PM Wed: 12:00 PM
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Transforming Workflows with Sony's PDT-FP1
See how Sony's PDT-FP1 Portable Data Transmitter speeds up workflows in 3 unique scenarios – from major sports broadcasting to sideline photography to racing instruction.
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Sun: 11:30 AM Sun: 2:30 PMTues: 10:15 AM Tues: 5:00 PMWed: 10:15 AMWed: 12:45 PM
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Sony Networked Live: New Features. Bigger Possibilities
Sony’s Networked Live ecosystem is evolving faster than ever, bringing groundbreaking innovations to live production. Discover the latest integrations between Nevion VideoIPath and the NXL-ME80 processor, along with powerful new updates for the M2L-X switcher and the Virtuoso Media Edge Platform. Stay ahead of the curve with the next generation of connected, cloud-enabled broadcasting solutions.
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Sun: 12:00 PM
Sun: 3:00 PM Mon: 5:45 PMTues: 2:45 PMTues: 5:30 PMWed: 9:45 AM |
Enhancing the 5G Experience
Hear how our innovative encoders and transmitters, combined with 5G technology, are helping to reshape the landscape of live production and open up new possibilities for high-quality, flexible, and creative live broadcasts.
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Sun: 2:00 PM Mon: 9:30 AM Tues: 9:45 AM Tues: 4:30 PMWed: 10:45 AM Wed: 1:30 PM
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The Future of Production: Virtualization & Software-Defined Workflows
Migrating to the cloud is a game-changing move for any Media & Entertainment organization. Discover how Sony’s Networked Live suite of cutting-edge hardware, software, and cloud-based technologies—featuring the powerful M2 Live and M2L-X switchers—can streamline that transition. Explore the future of Software-Defined Broadcasting and unlock new levels of flexibility, scalability, and efficiency in live production. |
Sun: 3:30 PM Mon: 4:45 PMTues: 1:45 PM
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Artificial Intelligence … Genuine Benefits
AI is reshaping broadcast and production, delivering new levels of efficiency, productivity and automation. Live event production veteran, Greg Gibson, will demonstrate AI-enabled features and workflows using Sony’s PTZ BRC-AM7 and FR7 cameras.
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Sun: 4:30 PM Mon: 10:00 AMTues: 12:00 PM Tues: 3:45 PMWed: 11:15 AM
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Adding Dimension to Content Creation
Hear from Arc Eye and PXO as they uncover the tech behind photogrammetry and volumetric capture. Plus, learn more about how the Sony Alpha 9 III is used in handheld spatial capture.
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